Proper search engine optimization for your business might sound like a daunting task, but the reality is that simply having a website is not enough in today’s world. While design can effectively engage audiences, attracting users to your website for the first time requires pairing great website design with the right SEO strategy. In order to make sure that your leads and conversion rates see noticeable increases, make sure that you’re addressing these SEO best practices:
1) Page Layout
One of the most important ways to optimize each page of your website for search is to use appropriate tags on every piece of written content. By correctly labeling the text that makes up your headers, paragraph content, and any other text you might have on a page, you can help search engines to better understand what topics and keywords are the most relevant to your page.
2) Alt Image Tags
While page layout tags are extremely important for good SEO, you need to remember to take advantage of another potential SEO asset on your website – your images. In order to get the best possible SEO value out of them you need to use appropriate labeling techniques. For example, take the image of the brown leather messenger bag below.
Infographics are an innovative and fun way to educate users about topics that are otherwise relatively dull or difficult to understand. What a lot of people forget is that while infographics are a great piece of content to have on your site for users, they can also attract links from other websites. Well-respected websites that link back to your infographic (and your website) can boost your website’s domain authority by showing Google and other search engines that you are producing great content that other users think is worth highlighting on their own site for their users. As a result, search engines will rank your content higher in search queries, which can help generate more leads and brand recognition for your business.
4) Mobile Optimization
At the end of 2014, mobile and tablet traffic already took up a sizable share of overall internet traffic. If you haven’t done so already, making sure that your website is optimized for mobile devices is extremely important if you want your website to experience immediate and long term SEO growth.
If mobile users are coming to your website via a search query and have a poor experience that causes them to leave your website, you’re missing out on a potential customer who would have had their needs better served with an optimized mobile presence. If this continues over time, search engines could lower your rankings for a keyword or phrase that is vital to your industry because users are leaving your website immediately, causing you to lose possible leads to your competitors.
While it’s tempting to only focus on design when building your website, taking the time to do proper SEO is also extremely important.If you need help, contact us!