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We all know how the realm of digital marketing is rapidly changing, especially in relation to the growing popularity of mobile apps. Search engines are regularly updating their algorithms, prompting marketers to adjust their practices, make changes to their paid media strategies, and stay up-to-date on the latest platforms, products, and software that are being introduced into the market.

Below we discuss several channels that we believe to be consistently effective ways to generate leads for your mobile business. We discuss not only the importance of using these techniques, but the most strategic ways to practice them in order to make the most out of your marketing tactics.

  1. SEO

Increasing your search ranking doesn’t happen overnight. We know that it takes months of diligent work to start seeing results when optimizing your digital platform. So how does this correlate to marketing a mobile app? While the concept is still the same, there are a few differences in making the most of your SEO efforts.

Searches for your app are great, if audiences know what they are searching for. However, how can they search for it if they don’t know what your app is yet? Marketing for mobile apps has to start long before the launch of the actual platform. It needs to gain traction and a following of customers anticipating its release. Your ranking within app stores is reliant on the number of downloads you app receives on a daily basis once it goes live, and the reviews that customers give it based on their experiences. You need to maintain the relevancy of your app, by encouraging these downloads and reaching new audiences.

  1. Social Media

Social Media is an outlet that we are currently watching grow when it comes to advertisements. Visually-based platforms are offering a lot of purchasing options now businesses as well as mobile apps. Social media is becoming an extension of an existing business, and mobile apps are getting brought into the mix along with it. Stores from Victoria’s Secret and Free People, to online vendors like Amazon and Ebay, all have mobile apps now in which customers can make purchases. They are leveraging social media to direct customers from their profiles, to their mobile platforms, to ultimately their shopping carts.

  1. Geotargeting

Accessing your customers by knowing where they are located is a strategic mobile marketing technique. If you know where they are going to be based on region or an event, you can use that to your advantage and implement some location-based marketing practices into your existing strategies.

Opportunities like this are a great way to tie in mobile with real world marketing. You can target locations that are relative to your competitors as a way to access potential clients that are interested in the products and services within your industry. This can be a very powerful tool to combine marketing tactics, and drive more qualified traffic through focusing on pre-specified areas.

Marketing for your eCommerce business on mobile devices can be challenging. Keeping up with the regular changes in technology and practices alone can be a daunting task. However, it is not necessarily the amount of marketing campaigns you execute, but the manner in which you do it. Strategically leveraging just a few of these platforms can make a real difference in your business, and the growth of your presence online.