At the start of any website design project, it should come as no surprise that focusing on usability and the user-experience should be at the forefront of your focus. A website can only achieve its objectives and be considered a success if it’s used by customers in a way that fulfils their needs. For that very reason, it’s critical that you think about your audience when you’re beginning the design process. Listen to their needs and design specifically for your demographic so that those important stakeholders have what they need in order to connect with your brand in a meaningful way.
Mobile: Design Responsively
All sites should be responsive. The majority of consumers use their mobile device as their primary device, so if you’re failing to optimize a website for those users, you’re likely missing out on a wealth of opportunities.
Use cohesive and valuable messaging that answers user needs and use compelling calls-to-action that engage the user and encourage them to continue investing their time with your website and furthermore, brand. This is a trend that will never change and will continue to be a best practice for years to come.
When you click something on your site, the user should receive some sort of reward to notify them that they have in fact clicked on something. On a basic level, consider Snapchat as an example. When the page is loading you see an icon at the top that shows its loading. This prevents users from thinking the app is freezing or that their device isn’t working.
Using multimedia on your site can be incredibly beneficial in providing a rich and immersive experience for users, but you need to be careful when using these types of elements. These features often will adversely impact load time, which takes away from a good user-experience. Before you launch these features, always do extensive testing to make sure that it doesn’t hurt your site. Also, when using videos to convey messaging, avoid using auto play for the audio—this can hurt your usability as well.
UX Design… The List Goes On
The above are just several of the UX design trends that our team focuses on when beginning a new website design project. The world of UX design is constantly evolving and advancing and in order to stay relevant it’s important to stay up-to-date on industry trends so that you can offer the best experience possible for your users. Stay tuned for more design trends we find effective and feel free to share any of your favorites in the comments below.